know exactly where / what3words
what3words first national campaign, #KnowExactlyWhere aims to raise awareness of what3words in the UK in support of the 999 services using the technology to find people faster in emergency situations. The TV and online ads were all filmed remotely due to Covid-19 lockdown, and all provide the platform for everyday people to explain how the technology helped them.
The creative was designed to be shared by emergency services and businesses, amplifying the message without extra media spend.
Download ads running across social and streaming platforms:
The content was shared by hundreds of local emergency services, councils and businesses:
