THE DUKHA REINDEER TRIBE’S AIRBNB / what3words

what3words makes it easy for anyone to describe where they live, even when that’s one of the remote places on Earth and the location changes every few weeks. This film tells the story of one of the world’s last nomadic tribes, and how they use what3words to help Airbnb guests find them in the Taiga snow forest.

Short films on social gave viewers a window into life with the reindeer tribe.