what3words Mexico launch campaign

Working with local Mexican ad Agency La Sociedad, I pulled out my slightly rusty Spanish and headed to Mexico City to bring these lively first-person poor addressing situations to life. Click through to Youtube to turn on English subtitles on the main films.

The taco stand

Mexico is full of great food, but a lot of it comes from street stands – many of which have the same names. Anna finally found Tacos El Guero with what3words

the fancy dress party

Nothing is worse than being unable to find the party when you’re dressed like a traditional bread. Luckily a 3 word address proved more helpful than ‘Juarez 306’.

the job interview

Big corporate complexes often have one address but many buildings, entrances and unhelpful security guards. Better use a 3 word address to find that interview.